Rosana Larosa                                                                                                  Long Beach, CA 90804

                                                                                                                              562.786.0041/Rlarosa1@msn.com             

 

Career Profile:
Looking for an opportunity to put my Marketing Services and Internet Marketing skills to work. Over 10 years experience managing marketing services and public relations programs. Full Sail University’s Internet Marketing Graduate program; completed October 2010.

 

Experience with search engine optimization and advanced Internet marketing strategies, including competitive analysis, website analysis, keyword research & analysis, structural optimization, link building, social media marketing, email marketing, web development, electronic press releases and special events.

 

Internet, PR & Marketing Skills:

·         Search Engine Optimization

·         Competitive Analysis

·         Website Analysis

·         Keyword Research & Analysis

·         Structural Optimization

·         Electronic Press Releases

 

Core Strengths:

·         Planning, managing and designing marketing and public relations programs.

·         Excellent administration and customer service skills.

·         Familiar with the principles and methods of promoting and selling products and services.

·         Ability to think critically with excellent time management skills.

·         Familiar with the concept of economics and accounting principles.

·         Proficient in handling multiple tasks simultaneously.

 

Education:

Graduate Certificate, Internet Marketing

Full Sail University, October 2010

 

California State University, Long Beach

Bachelor Degree, Public Relations

 

Professional Experience:

Shell Pipeline Company US                                                                                                                              8/2012 to Present

Right of Way Senior Agent

·         Manages/maintains existing and new project Right of Way documents database for Shell Pipeline land division.

·         Supports regional staff and local engineers with project documentation for due diligence, maintenance projects and new land projects.

·         Prepares all documentation for permits, insurance with City/County agencies to insure proper requirements are satisfied for various projects.

  

Take Aim Productions, Long Beach, CA                                                                                                                2011 to 2012

Project Manager/SEO & Website Producer/Content Manager

·         Produced local online search directory 562Direct.com.

·         Developed categories and content structure.

·         Managed on-going search engine optimization.

·         Manage all areas of hosting and technical issues with Web Host.

·         Set up and managed Social Networking.

 

 

 

 

 

 

 

 

Rosana Larosa 

 

 

 

ABR Food Corp., Long Beach, CA                                                                                                                2006 to 2011
Marketing Services Director/Togo’s/Baskin Robbins Franchise Owner

·         Managed all corporate directed marketing events and programs.

·         Ensured all merchandising collateral and pricing was in compliance with corporate recommendations.

·         Created and managed all local advertising and promotional offers. 

·         Promoted catering services to local businesses.

·         Created and maintained customer database. 

·         Managed all accounts payable and receivables, payroll processing and monthly reports including profit and loss statements and sales and ad fund statements.

·         Managed all human resource functions.

 

Moffatt & Nichol Engineers, Long Beach, CA                                                                                                  2004 to 2006

Marketing Services Manager

·         Managed graphic design team daily to provide proposal support to 20 offices nationwide.

·         Managed the production of the quarterly newsletter.

·         Led the creation and placement of national advertisements.

·         Maintained and developed company Internet and Intranet web pages.

·         Managed the corporate communications budget.

·         Managed annual Shareholders meeting and all other locally based events.

·         Maintained collateral inventory. Maintained staff database.

·         Evaluated advertising and promotion programs for compatibility with public relations efforts and strategies.

 

Catalina Cruises, Long Beach, CA                                                                                                                 1997 to 2002

Public Relations and Promotions Director

·         Led the development and overall public relations strategy designed to maintain and grow new revenue.

·         Integrated public relations and promotional strategies into marketing campaigns to support business objectives.

·         Prepared press releases and other communications materials for external audiences.

·         Developed and maintained media contact and distribution lists.

·         Cultivated and maintained relationships with trade and local media.

·         Managed website content. 

·         Managed all sponsorship opportunities and contracts.

 

Computer Applications: Advanced Internet Marketing applications, including: SEO, SEM, Social Media, and Viral Videos. Other computer applications include: MS Word, MS Excel, MS PowerPoint, Keynote, ACT 4.0, QuickBooks Pro.